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~ Senior Group Project ~

Introduction to Group Projects - New Product Campaign

 

Objective:  

Students will work in teams of two to creatively design the promotional campaign of a new fictitious product.  We will start by each of you meeting your team partner & learning about your new fictitious product. In the next few weeks each team will be planning & designing a proposed advertising campaign for your company's new product line... everything from logo mark, packaging, to print & digital medias in advertising.   Each design team will pitch their campaign to their Stony Brook Foods company with the winner to be determined by a panel of CEO's.

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Product Details:  

The Food and Drug Administration reports bottled water is the second most purchased type of drink in the United States. Vitamin water falls into the bottled water category. As more Americans embark on a healthy lifestyle, there is an increased interest in health drinks such as vitamin water.

 

VIM (or Vim) is a new line of vitamin infused mineral water... that is fortified with children’s needed vitamins & minerals.  It’s an excellent source of C & B vitamins – 100% vitamin C, 100% vitamins B5, B6 & B12 as well as Vitamins A & E, Zinc.  Vim also is an excellent source for electrolytes.  The target audience is 2 to 10-year-old children, however parents hold the buying power.

Each team will need to decide & promote a minimum of 4 flavors with selected unique & creative names. Your team may choose to include a character to help promote your vitamin infused mineral water to their target audience.

Remember to consider all packaging details & essentials.

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Competency: 

608-11 3D Package - _________ 100 points

325 - Illustrated Character - _________ 100 points

811 - Studio Photos - _________ 100 points

608-5 - Outdoor Media Series - _________ 100 points

810 - Magazine Series - _________ 100 points

326 - Illustration to enhance Mag Adv- _________ 100 points

608-3 - Newspaper Adv Series - _________ 100 points

608-8 - Direct Mail - _________ 100 points

Specialty Adv -  _________ 100 points

608-13 - Web Site - _________ 100 points

615 - Digital Presentation - _________ 100 points

902 & 920 - Sales Pitch - _________ 100 points

608-10 - Advertising Campaign - _________ 100 points

 

Project:

Remember once your team has been announced, you will ALL need to focus on accountability, responsibility, delegating & sharing work to be done & watch your lateness & attendance issues. There will be several “evaluation checks” as we move through the project, be sure to consistently brief your partner on what each other are working on. Practice good communication skills. Work through thumbnails & roughs together. Creativity will be scored base on the creative process - thumbnails, roughs & comps.

 

Supplies & Equipment:

• Appropriate Paper(s)           • Any Medias for Illustrations           

• Reference Materials            • BW &/or Color Photos

• InDesign (for Layouts)         • Illustrator (for Vectors)                   

• Photoshop (for Editing Photos or III.)

 

Key Points:

• Accountability & Responsibility         • Communication         • Delegating & Sharing Work Load 

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3D Package

Creativity   40 points

Accuracy    30 points

Technique  20 points

Neatness   10 points

                   100 pts

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Promotional Character

Creativity  60 points

Accuracy   10 points

Technique 20 points

Neatness   10 points

                   100 pts

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Studio Photos

Creativity     50 points

Accuracy      20 points

Technique    20 points

Professional 10 points

                   100 pts

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Outdoor Adv - Billboard Series

Creativity   30 points

Accuracy    30 points

Technique  20 points

Neatness   10 points

                   100 pts

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Campaign - Composite score of All Competencies, minus any penalties for missed deadlines.

*Bonus Points can be awarded to any team that goes above & beyond the scope of the project. 

All work, including the bonus must be documented with time & approximate costs.

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