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~ 1st Yrs Group Project ~

Introduction to Group Projects - Restaurant Campaign

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Objective:  

Students will work in teams of two to creatively design the promotional campaign of a new fictitious restaurant. All pieces will be designed with documentation of design time as well as estimated printing time & costs. This will be evaluated as detailed in the evaluation below.

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We will start by each of you meeting your partners & learning about your new fictitious restaurant. In the next few weeks you will each be planning & designing a full advertising campaign for your client... everything from logos to menus & specialty advertisements. 

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Competency: 

• 605 - Design a logo (color & b/w)

• 608.1 - Design a business card

• 608.3 - Design 1-color promotional (newspaper ad. &/or flyer)

• 608.5 - Design appropriate promotional signage (directional or billboard)

• 608.6 - Design specialty advertising (encourage repeat business)

• 608.8 - Design a menu

• 512 - Design & create a website

• 608.10 - Design & implement an Advertising Campaign

• 902 & 920 - Prepare & present a presentation/competency(s)

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Project:

Each one of you will be given the some choice as to who you would like to work with. Keep in mind there are several steps to this project & quite a bit of work to accomplish. Thank about your possible choice of partners wisely, they will share your successes as well as any failures. 

Remember once your team has been announced, you will ALL need to focus on accountability, responsibility, delegating & sharing work to be done & watch your lateness & attendance issues. There will be several “evaluation checks” as we move through the project, be sure to consistently brief your partner on what each other are working on. Practice good communication skills. Work through thumbnails & roughs together. Creativity will be scored base on the creative process - thumbnails, roughs & comps.

 

Supplies & Equipment:

• Appropriate Paper(s)           • Any Medias for Illustrations           • Reference Materials            • BW &/or Color Photos

• InDesign (for Layouts)         • Illustrator (for Vectors)                    • Photoshop (for Editing Photos or III.)

 

Key Points:

• Accountability & Responsibility            • Communication           • Delegating & Sharing Work Load 

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Logo

Creativity   50 points

Accuracy    20 points

Technique  20 points

Neatness   10 points

                   100 pts

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Business Card

Creativity  10 points

Accuracy     5 points

Technique   3 points

Neatness     2 points

 20 x 5 =  100 pts

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1-Color Adv/Flyer

Creativity    20 points

Accuracy     15 points

Technique   10 points

Neatness       5 points

    50 x 2 =  100 pts

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Campaign - Composite score of All Competencies, minus any penalties for missed deadlines.

*Bonus Points can be awarded to any team that goes above & beyond the scope of the project. 

All work, including the bonus must be documented with time & approximate costs.

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