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Newspaper Advertising

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For my newspaper advertisement, I have created a restaurant called “Home Bistro.”  I decided

to design it six inches tall by two column inches wide (4.25 inches). With a budget of $100,

the size of this advertisement would cost $96.
 

             2 Column Inches (4.25") wide X 6 inches high=12" X $8/column inch= $96

In the advertisement, I have included the location, phone number, website, and hours of

operation. This was to inform the customer of their opportunities to visit. I also included a list

of the types of items available: coffee, sandwich, soup, salad, and a bakery. Also included in the

adv is a coupon that says “Buy Any Soup, Salad, or Sandwich Get Large Coffee Free!” This helps

entice my target audience: adults looking for a new place to eat. The design for the coupon is to

have a dark box with the type being reversed out. I also included a slogan “…simply homemade!”

Underneath the coupon included is a suggestion or prompt to “Ask about Catering”.

In my plan for the advertisement, I intend to included a bitmap image on the top left corner. My idea is to draw an image of a coffee cup. I think that this would give the advertisement a feeling of ease and being laid back, enticing them with food that looks, tastes, and smells homemade.

Vocabulary for Newspaper Advertising 

• PROMOTE WHAT?

• What is to be Included/Necessary

• Column Inches (horizontal only)

• Open Composition

• Frame/Stroke to Contain your Advertisement 

• Sizes/Measurements

 

~ NewspaperAdvertising ~

Competency:
            #605 - Design a logo (color & b/w)

            #608.3 - Design various size Newspaper advertisements (various sizes)

            #810 - Plan, create & capture unique studio images to be used in... (Advanced Group)

            #608.10 - Design & implement an Advertising Campaign

Project: 
Utilizing Cornell Notes with class lecture & Adobe InDesign, the student will create a newspaper advertisement with the target audience of their given restaurant in mind. Each student will demonstrate an understanding of their budget as well as the appropriate software and terminology needed for this type of promotion.  Students will need to show concern for accuracy in both typography & measurement as well as variations of tone & basics of production. 

Key Points & MAX Strategy:
Utilizing "Cornell Notes" as a comprehension strategy, we will use Class Lecture, demo, & hands on activities for their needed Newspaper Advertisement for their group project

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• Column Inches

• What is to be Included/Necessary

• Open vs Closed Composition

• Well Contained 

• Production Printing - Crop Marks

• Heirarchy of Text & Images