Out There Thinking for Outdoor Advertising 

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This section introduces the elementary vocabulary that is essential in designing with color. Many students don't realize there are many THEORIES of Color that we utilize in the visual communication field. Color Theories change based on how an illustration, photograph, or design will be seen, printed or even where & how often. Without a solid foundation of Basic Color Theory, you will not be strong at utilizing the next theories. 
 

Vocabulary for Outdoor Advertising

• Bulletins

• Poster (30 Sheet Poster)
• Junior Poster (8 Sheet Poster)
Specialty Boards
• Extensions
• Cut-Outs
• 3-D Add-ons (Inflatable)
• Eye-Catchers

Coverage
• CPM (Cost per Thousand)
• DEC (Daily Effective Circulation)
• Frequency
• GRP (Gross Rating Points)
• Reach
• TAB (Traffic Audit Bureau)

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~ OUTDOOR BILLBOARD ADVERTISING ~

Competency:
            #621 - Design & implement an Advertising Campaign
            #810 - Plan, create & capture unique studio images to be used in... (Advanced Group)
            #616 - Design an Outdoor Media Series

Project: 
Utilizing an Anticipation Guide, reading materials & samples, students will demonstrate knowledge of the outdoor advertising market. The pairs of students will creatively design their own billboard series as one of the promotional medias for their new product line, all to the criteria detailed in the PDF.

Key Points & MAX Strategy:
Utilizing an "Anticipation Guide" as a discussion strategy, we will use multiple handouts as well as current knowledge & experiences to debate Outdoor Advertising as a media.

• Bulletins

• Poster (30 Sheet Poster)
• Junior Poster (8 Sheet Poster)

Specialty Boards
• Extensions
• Cut-Outs
• 3-D Add-ons (Inflatable)
• Eye-Catchers

• Coverage
• CPM (Cost per Thousand)
• DEC (Daily Effective Circulation)
• Frequency
• GRP (Gross Rating Points)
• Reach
• TAB (Traffic Audit Bureau)