MP2 Ritz Product Photography

Product Photography -Ritz Crackers - "Top This"

Competency:

#801 Operate digital camera and accessories #802 Compose a photograph through the lens #803 Demonstrate use of lighting

In this rotation, you will be photographing Ritz Crackers. This commercial product shoot involving food and learning about food styling.

Your concept for this photo shoot is 'Top This' and you are required to include that as your headline or sub-headline.

Project: The key to a strong product shoot is PLANNING! Think about your product, props, color scheme, lighting, angle of the camera and the theme. You will be responsible for coming up with a theme and headlines. Think about your product, your space, your props, your color scheme, your lighting, your angle of the camera…

Remember your target audience is OPEN and up to you. This leaves your design OPEN for creativity!

You must have 'Top This' planned somewhere on your Adv, as either a headline or secondary headline.

Remember you MAY NOT eat your product or you will have a ZERO!

Vocab for this Rotation:

- 8.5x11 Magazine Ad

- Tagline

- Clipping Path

- Copyright

- Sub Tagline

- Logo

- Prop

- Call to Action

For this rotation, you will be design 6-8 different thumbnails with a variety of layouts, props, themes, etc.

Then you will pick the 2 strongest ideas to move forward to Roughs; roughs must indicate color and have the headline and subhead written out fully, along with indication of any body copy, logos, and call to actions.

In studio, you will photograph at least 3 shots for each rough, leaving room for your adv's layout and a slight variation of angles, room, and orientation. Once you have photographed for your planned roughs, you will then take a variety of creative photos of your choice (3+), creatively choosing different backgrounds, lighting, prop placement, etc.

You will also photograph your clipping path from 3 distinct angles: left, right and center.